Selling Like Magic By D. Angelo Ferri
What does the Close Up Magician and the Sales Professional have in common? We are both engaged in the management of a human interaction. How we manage that interaction will determine the level of our success. How are your prospecting skills? Do you have a practiced presentation? Do you ask questions that uncover need and anticipate hidden objections? How do you establish rapport? How do you ask for and get referrals? Do you know how to clearly explain the features adn benefits of your product or service, all this and more is the subject of my book.
